The resolution to the problem is a 'win-win' for Volvo and the international press. With reduced editorial staff and diminished freelance budgets, magazines struggle to get equipment application stories from smaller or more unusual locations. But what if SE10 travelled to regions where Volvo customers were working on interesting projects - and reported on them in a journalistic, freelance way? SE10 could then deliver these stories, plus photographs to the international press at zero cost to the magazines. At the same time, SE10's writer could also cover the event for Volvo's internal communication purposes, interviewing the local employees for posting to the company's intranet or employee magazine.

This approach has been used successfully in many locations, with SE10 writers reporting for Volvo from as far afield as Angola, Lebanon, Australia, Siberia, Canada and Qatar. One successful trip involved visiting Volvo customers at a hydro-project deep in the rain forest of Panama, and then down to the Brazilian cities of Rio de Janeiro and Sao Paulo to cover more projects, including the latter city's ambitious ring road development. Keeping travel costs to a minimum SE10 reported from four projects in five days. Accompanied by great photography, our stories were enthusiastically picked up by the relevant international business press - and our interviews with regional Volvo executives and dealer principals also gained extensive internal coverage in the company's employee magazine Volvo CE News and its intranet, Violin.