Behind the scenes

Three New Year’s PR resolutions for 2018

Three New Year’s PR resolutions for 2018

January is the perfect time to take stock of our PR performance and brainstorm new ways to improve. But while I’m terrible at sticking to New Year’s resolutions in my personal life, here are three professional ones I’m determined to keep. 

Continue reading

A campaign approach to everyday PR

A campaign approach to everyday PR

SE10 has never really been a ‘campaign agency’. We don’t come in and make a splash on high-profile projects, then disappear never to be heard from again. We’re the ones with our noses to the grindstone, generating copy, nurturing media relationships and dutifully measuring the results as an extension of our clients’ communications teams day in, day out. We’ve worked with retainer clients in this way for more than 15 years. But I’ve been wondering recently, what effect could taking a campaign approach have on our regular work for them?

Continue reading

The next step in internal communications measurement

The next step in internal communications measurement

As 2018 approaches, we’ve been busy reviewing our communications strategies with clients and in particular, our KPIs for internal communications. Until now we’ve been measuring output, the reach of our channels and the popularity of content – and tracking the progress of these figures each month on a dashboard. This is, of course, all useful data but what does it actually say about the impact of internal communications on a business?

Continue reading

Time to get serious about social media

Time to get serious about social media

Matt Peacock, group director of corporate affairs at Vodafone, gave a healthy reminder at this year’s CIPR national conference never to begin with tactics. “Everything goes wrong when you start at the bottom,” he said, referencing a simple illustration on the screen behind him. This got me thinking about the way social media is sometimes approached in a couple of our clients’ organisations.

Just a few years ago we were fighting hard to convince leaders of the value of social media. It’s not right for B2B, they said. Fast forward to today when our clients’ managers are the ones urging us to do more with these platforms. The power of Facebook, Twitter and Instagram can no longer be ignored, even in the niche industrial sectors SE10 typically works with.

Tags:
Continue reading

Where next for CSR?

Where next for CSR?

If there was one keyword that stood out more than any other at the CIPR (Chartered Institute of Public Relations) National Conference 2017, it was ‘meaning’. It might seem rather naïve or insincere to talk about businesses existing to make the world a better place. After all, it’s still money that makes the world go around. But in 2017, evidence suggests that commercial success is becoming increasingly tied up with having meaning or a social purpose.

Continue reading

Death of the writer?

Death of the writer?

According to Forbes magazine, 87% of online marketers now use video content to aid their promotional campaigns. When you look at the figures, it’s hardly surprising. Over the past decade, there has been a significant shift in the way people absorb information. Social media, YouTube and mobile apps have made content shorter, snappier and, most importantly, more visual. It has been recorded that one-third of online activity is spent watching video and that 45 percent of people watch more than an hour of Facebook or YouTube videos a week.

Tags:
Continue reading