Behind the scenes

How to use PowerPoint well

How to use PowerPoint well

Microsoft PowerPoint has long been the butt of every joke in the software world – and yet it continues to be used by thousands of business professionals around the world every day. For sure, the templates and default charts are hardly cutting edge in their design, but the real problem is often not the programme itself, rather how it is used. Here are a few simple tips from the SE10 design team to avoid the dreaded ‘death by PowerPoint’.

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The social side of product launches

The social side of product launches

At the end of August, SE10 client Volvo CE unveiled three new excavator models to an audience of customers, trade press and – for the first time – social media followers.

The product launch took place at the Volvo CE plant in Konz, Germany, where two of the new models were designed and are manufactured. Guests were able to tour the factory, see the machines in action and test drive them. They also had the opportunity to speak with product experts and other senior Volvo CE staff, including the regional president in his first major public appearance since being appointed last year.

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Chinese brand gets international media boost

Chinese brand gets international media boost

SE10 recently helped Chinese equipment manufacturer SDLG by managing an international press visit to the company's factories in Linyi.

SE10 recently organized an editorial tour for leading international, Middle Eastern and African trade magazine editors to visit the factory of SDLG, a leading Chinese construction equipment manufacturer. The aim of the trip was to establish a firm understanding of the brand, its philosophy and culture, and to highlight the quality and professionalism of the company.

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FT Future of Construction Summit

FT Future of Construction Summit

Driving productivity through disruptive innovation and collaboration'... with added girl power.

It's all-too-often the case at construction industry events: men dominate the scene, while the few women present, group together. However, when attending the Financial Times Future of Construction Summit 2017, I discovered that instead of huddling in the corner, the women were very much in the limelight; strong, knowledgeable and confident.

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Is PR to blame for fake news?

Is PR to blame for fake news?

PR and ‘Fake News’ should be natural enemies. PR done well relies on the publication of accurate information whereas ‘Fake News’, well… the clues in the name. SE10 intern George Parker questions how PR can remain unsullied when everyone else is dishing the dirt?

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SE10 makes PR Week’s Top 150 for 2017

SE10 makes PR Week’s Top 150 for 2017

Despite slipping two places, SE10 reported solid growth in 2016, thanks to a combination of new client wins and offering additional services to existing clients, which together helped the international firm hold steady throughout the year.

Edelman, Brunswick, and Weber Shandwick took the top three spots in this year’s table, while PR Week’s analysis of 2016 noted that clients sought agencies that could merge corporate communications and public affairs.  ‘Goldilocks’ agencies, described best as small or mid-sized agencies collaborating with big players to expand their offering, were also a clear trend that led to success in 2016. Additionally, PR Week’s roundup suggested that the prolonged uncertainty surrounding the EU referendum and Donald Trump’s ascent to the White House caused a slowdown for financial PR specialists.

“It’s reassuring to once again be included among PR’s Week’s ranking of the best agencies,” says Brian O’Sullivan, partner at SE10. “While it’s been an interesting year for the market and politics, we’ve managed to increase our revenue thanks to the efforts of our teams in London, Singapore, and Chicago. By maintaining a close relationship with clients and a lot of hard work, we were able to see solid results, and we’ll push to do even more throughout 2017.”

Headquartered in London, with offices in Chicago and Singapore, SE10 has featured on the respected list since 2010.

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