Campaigns

A campaign approach to everyday PR

A campaign approach to everyday PR

SE10 has never really been a ‘campaign agency’. We don’t come in and make a splash on high-profile projects, then disappear never to be heard from again. We’re the ones with our noses to the grindstone, generating copy, nurturing media relationships and dutifully measuring the results as an extension of our clients’ communications teams day in, day out. We’ve worked with retainer clients in this way for more than 15 years. But I’ve been wondering recently, what effect could taking a campaign approach have on our regular work for them?

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Life at the extremes

Life at the extremes

Rough seas, scorching sun, high winds and lashing rain - no, I’m not talking about what you might encounter on a typical British summer day (although they are familiar aspects…): rather, these are the elements that the teams of the Volvo Ocean Race 2017-18 will have to contend with on a daily basis. The epic, gruelling race kicked off with the first leg from Alicante to Lisbon, for a 46,000-nautical-mile voyage around the world, before the daring mariners arrive at the grand finale in The Hague next June.

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What do successful PR campaigns have in common?

What do successful PR campaigns have in common?

Much to the dismay of PR professionals everywhere, there is no fail-proof formula to a PR campaign. No matter how brilliant the idea, the entire strategy could be still be an embarrassing flop – all because of an unseen turn of events. So, how do you protect yourself and clients from failure and build a successful PR campaign?

While every campaign is distinct, there are a few elements that blockbuster PR campaigns have in common. Together, they can help (partially) to insulate your work from the treacherous world of integrated marketing communications.

Here are some of the conditions under which a successful PR campaign should be developed.

Always keep the audience front of mind. It may seem obvious, but even well established brands have introduced tone-deaf campaigns before. It is never futile to remind yourself that you should truly know your audience and assume it is as well informed and demanding as ever.

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The infamous ice bucket challenge - good or bad?

If you’re yet to be nominated, it’s sure to happen soon. What started as a bit of fun and a great way to support fundraising and raising awareness for the little-known disease, amyotrophic lateral sclerosis, as it’s known in America, or motor neuron disease in the UK, has turned into a viral and controversial craze.

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