Client Relations

It pays to be nice

It pays to be nice

The ability to get along with people is seriously under-rated in business. But because it's a bit fluffy and often can't be learnt or measured, 'get-along-ability' tends to be ignored in business self-help books and MBA curricula. But it is, assuming that you can do your job relatively well, among the most important attributes for a successful career.

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Four steps to a healthy client-agency relationship

Four steps to a healthy client-agency relationship

For corporate communications directors who have worked with public relations consultants for many years, it is easy to pinpoint the tremendous gains SE10 has helped achieve. For those who have had little or unsuccessful experiences with a PR agency, the story is very different. Below are a few ways in which clients and agencies can collaborate effectively in order to create profitable and exciting relationships for both parties.

1. Constructively manage expectations

From the very beginning, it’s paramount to establish goals together. Sitting down and accessing what can be done to advance and protect the client’s company image and reputation will enable a workable relationship to flourish.

2. Let each party bring their own expertise

Trust is an essential part of a PR relationship. When it comes to company and product knowledge, the client is the expert and knows what is best 

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What smaller PR agencies do that large ones can’t

What smaller PR agencies do that large ones can’t

When it comes to hiring a PR agency, size isn't everything. The prestige of large firms like Edelman or Ogilvy certainly brings the reassurance of an established brand, in much the same way as 'Nobody ever got fired for buying IBM'. But a smaller agency can often provide much better results and much better service at a fraction of the cost. Here’s why.

Smaller PR agencies make your business a priority

With a client roster in the low tens (as opposed to hundreds), smaller PR agencies are able to focus more on your brand or products. Your business is important to their survival and once they have you on their books, they’ll do everything they can to keep you happy – with a knowledgeable and accommodating account team and consistently good coverage.

Smaller PR agencies amass specialist knowledge

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How should PR agencies be paid?

The ‘project’ vs. ‘retainer’ debate has raged for years in the comms industry. The answer to this is not clear cut. Clients must decide if they want a long-term partner or a one-goal (or serial) ally. Both options have their merits but the deciding factor hinges on the needs of the client.

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How to establish a strong working relationship with your new PR agency

After a long pitching process you've finally decided on a PR agency and are keen to start producing some exciting publicity together – but where to begin? Here are a few tips to help establish an effective relationship with your account team right from the offset.

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