Creativity

Bonding over bricks

Bonding over bricks

Having worked to promote the ingenuity and fun-factor of the new LEGO Technic Volvo EW160E excavator, it was time for members of SE10's London office to put their money where their mouth is and have a go at assembling the model themselves. Here's what they learned.

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From sick kickers to big diggers

From sick kickers to big diggers

New Senior Account Executive Oliver Halls shares his thoughts on how writing for the world of extreme sports and for the realm of construction isn’t all that different.

Before starting at SE10, a fair amount of my career had been spent writing content for the world’s leading extreme sports/energy drink brand, Red Bull. Whether it’s been air racing, snowboarding, white water rafting or BASE jumping, I’ve written content for almost every extreme sport under the sun.

You’d be forgiven for asking: ‘How does this relate to working for an international B2B PR agency that specialises in the industrial sector?’ It’s a valid question. (Very good. Well done J). However, I’ll try and shed some light on why writing for different industries – although superficially dissimilar – can be addressed with a common approach.

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Living in London: a designer’s perspective

Living in London: a designer’s perspective

London has always fascinated me – especially its unique mix of old and new. I could enjoy the sights when crossing the Thames on the bus for hours. Even the SE10 office has a stunning view – of historical St. Paul’s Cathedral juxtaposed with the ultramodern skyscrapers of the city – that still takes my breath away every time I look out the windows.

The scale, grandeur and history is so different to where I grew up in the south of Brazil – and as a graphic designer, the eclectic streets, buildings and landscapes, each with their own particular look and vibe, feed my hunger for visual information and inspiration. I’ve lived here before but always wanted to come back to do the same.

But since starting work with some of SE10’s construction clients, the way I perceive the city has changed considerably. One day when crossing Waterloo Bridge, which has one of my favorite views of the Thames, I noticed that instead of admiring the buildings in the skyline, my attention was captured by the cranes.

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