Events

Doing our bit for carbon reduction

Doing our bit for carbon reduction

PRs are often accused of blowing a lot of hot air. Sometimes, however, the oxygen of publicity can serve a higher purpose – literally – that of reducing carbon dioxide in the atmosphere.

Did you know that 40% of our global greenhouse gases come from the construction and building sectors? And did you know that in China the equivalent of Rome is built every three weeks?

As the Letters to the Editor page would say – ‘Something Must be Done’ – and they’d be right. It’s more important than ever that cities, developers and suppliers all work together with a common goal.

With this in mind, SE10 went along to the UK Government’s 1VS Conference Centre in London’s Westminster, to attend a one-day summit to promote the UK’s new PAS (Publicly Available Specification) 2080 standard. It might sound mind-numbingly boring, but actually the event was fascinating.

It turns out that our old friend PAS2080 is the world’s first framework for reducing whole life carbon in infrastructure.  Commissioned by the government’s Construction Leadership Council and the Green Construction Board, it offers guidance and consistency on how to use material, energy and labor efficiencies to reduce both capital and operational carbon and costs.

An audience of contractors, clients, academics and sustainability professionals were told how only by setting brave targets and involving the entire supply chain is necessary to deliver the innovative processes, tools and behavioral changes needed to substantially reduce carbon in infrastructure projects.

‘Build nothing, build less, build clever, build efficiently’

Terri Wills, CEO of World Green Building Council, said: “Standards like these are so important right now as they set a definition and trajectory for us to work towards. Spurring leaders to adopt PAS2080 will filter down through the rest of the industry and the supply chain and force a positive collaboration.”

With a cause as important as this, a little more hot air from PRs like us promoting conferences like this can’t possibly hurt…

Is PR measurement suffering from KPI overload?
Death of the writer?

Related Posts