Graphic design

How to use PowerPoint well

How to use PowerPoint well

Microsoft PowerPoint has long been the butt of every joke in the software world – and yet it continues to be used by thousands of business professionals around the world every day. For sure, the templates and default charts are hardly cutting edge in their design, but the real problem is often not the programme itself, rather how it is used. Here are a few simple tips from the SE10 design team to avoid the dreaded ‘death by PowerPoint’.

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Picture perfect: The importance of photography in public relations

Picture perfect: The importance of photography in public relations

There’s nothing like a good photo – really, there is nothing like a good photo. Scan through any magazine, newspaper, website, Twitter, Tumblr or Facebook feed and what do you see? Photo after photo after photo.

Humans are visual beings, and this has only accelerated with the arrival of the internet. Most of us at SE10 are former journalists and anytime we were sent to track down a story we’d hear the same thing from our editors: Make sure you get me a good photo!

Here’s a PR lesson: Without a great photo, you have no story. Editors need to fill pages and readers need to see images that bring the story to life. This is especially true if the press release or article is about a product or a project. If there’s no photo – it didn’t happen!

You don’t have to take SE10’s word for it. Check out these guides from KHL, a trusted publisher in the construction industry. In How do I get on the cover?International Construction editor Chris Sleight answers the question:

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Living in London: a designer’s perspective

Living in London: a designer’s perspective

London has always fascinated me – especially its unique mix of old and new. I could enjoy the sights when crossing the Thames on the bus for hours. Even the SE10 office has a stunning view – of historical St. Paul’s Cathedral juxtaposed with the ultramodern skyscrapers of the city – that still takes my breath away every time I look out the windows.

The scale, grandeur and history is so different to where I grew up in the south of Brazil – and as a graphic designer, the eclectic streets, buildings and landscapes, each with their own particular look and vibe, feed my hunger for visual information and inspiration. I’ve lived here before but always wanted to come back to do the same.

But since starting work with some of SE10’s construction clients, the way I perceive the city has changed considerably. One day when crossing Waterloo Bridge, which has one of my favorite views of the Thames, I noticed that instead of admiring the buildings in the skyline, my attention was captured by the cranes.

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SE10's poster child: Looking Up

From humble beginnings, Looking Up has evolved into one of the crane industry’s leading company magazines. It is translated into seven languages, with a print run of around 17,000 and an on-line version. In recent months SE10 has passed the 50-issue mark with Looking Up and it remains a project that we are hugely proud of. 

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Good works for good causes

Did you know that there are over 180,000 registered charities in the UK? Or over one million in the US? Covering an enormous breadth of causes, what the majority of these charities have in common is a severe lack of resources. While some charities are slick at raising funds and even better at marketing, in percentage terms this is a minority. 

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