Language

Multilingual content – we’re loving it!

Multilingual content – we’re loving it!

When fast-food giant McDonald’s launched its global i’m lovin’ it campaign in 2003 the company wanted to make sure customers received the same branding message and were impacted in the same way worldwide. To that end, the slogan was adapted for more than 20 different languages – becoming ‘me encanta’ in Spanish-speaking countries, ‘c’est tout ce que j’aime’ in French, ‘amo muito tudo isso’ in Portuguese, and so on.

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Teh rite’s and wrong’s of grammer and speling

With much of the world communicating regularly through Tweets, Facebook posts and text messages, do spelling, punctuation and proper grammar really matter anymore?

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Why English is the language of business

Today, business is global. And of course it needs a common language. But why is that language English? Well, there are two major reasons.

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