Marketing

Reaching your target audience through content marketing and SEO

Reaching your target audience through content marketing and SEO

In the clamour for attention online, how does a marketeer, say, for a business, ensure that their website draws not just a healthy amount of traffic, but also its target audience? This was the same question that recently led one of our clients to approach us to assess how well its website measured up in terms of search engine optimisation (SEO).

To begin, let us establish a common understanding of what SEO is. According to leading inbound marketing and sales platform HubSpot, the term refers to ‘techniques that help your website rank higher in organic search results, making your website more visible to people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo’.

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The social side of product launches

The social side of product launches

At the end of August, SE10 client Volvo CE unveiled three new excavator models to an audience of customers, trade press and – for the first time – social media followers.

The product launch took place at the Volvo CE plant in Konz, Germany, where two of the new models were designed and are manufactured. Guests were able to tour the factory, see the machines in action and test drive them. They also had the opportunity to speak with product experts and other senior Volvo CE staff, including the regional president in his first major public appearance since being appointed last year.

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The perfect customer testimonial

The perfect customer testimonial

A well-written testimonial can make the difference between clinching the deal and losing out to a competitor. If a salesperson can show the customer what an impartial third-party thinks of their product, how it was used in the field, and what they thought of the support they received, it will have a far greater impact than a product brochure or website alone.

Five steps to getting the perfect testimonial:

1. Make it relevant. It’s important to have a wide array of testimonials that span every industry, every sector, and every market that your product is used in. The more closely a potential customer can identify with the testimonial, the more impact it will have on their decision of whether or not to buy.

2. Be prepared. It’s always best to visit a customer in person if they are happy to support your brand with a testimonial. 

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Is there a difference between marketing and PR?

Although SE10 is first and foremost a public relations agency, we do offer clients a number of marketing services too, such as media buying, advertising copywriting or brochure design. We’ll take on any task that involves conveying a message with a sprinkling of visual and linguistic creativity.

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5 tips to build the perfect brochure

A product brochure is one of the most important sales tools – it acts as collateral for your sales force, as well as a keepsake for customers to remind them of your brand, products and services. Here are some simple tips from our expert consultants to help you design the perfect brochure.

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