Media relations

Meeting the media – speed dating style

Meeting the media – speed dating style

How often in PR do you get all the all the trade journalists you want to connect with in one room at the same time? Very rarely. And the chance to speak with them all one-to-one and get to know them as individuals? Almost never.

This is precisely why the Pre-Intermat press event at Paris’s Maison de la Mutualité last month was such a valuable experience. The purpose was, of course, to share details of our clients’ participation at the forthcoming Intermat exhibition for construction machinery and materials in April. However, the relationship-building facilitated by this ‘pre’ event will prove vital to the success of our everyday work throughout the year.

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How SE10 pitches the national media

How SE10 pitches the national media

The bar for national coverage is much higher than trade news. Company news is not enough. In today’s dizzying media landscape, we must package the story to leap over the ‘news bar’.

With several years of national media experience as journalists, we apply the same scrutiny, standards and contextual thinking as when we wrote stories for outlets such as BusinessWeek, Fast Company, Time Magazine and more.

It’s all in the packaging and presentation. We giftwrap the story. Nothing happens in a vacuum. It’s important to present a company as part of an informational ecosystem.

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The social side of product launches

The social side of product launches

At the end of August, SE10 client Volvo CE unveiled three new excavator models to an audience of customers, trade press and – for the first time – social media followers.

The product launch took place at the Volvo CE plant in Konz, Germany, where two of the new models were designed and are manufactured. Guests were able to tour the factory, see the machines in action and test drive them. They also had the opportunity to speak with product experts and other senior Volvo CE staff, including the regional president in his first major public appearance since being appointed last year.

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Chinese brand gets international media boost

Chinese brand gets international media boost

SE10 recently helped Chinese equipment manufacturer SDLG by managing an international press visit to the company's factories in Linyi.

SE10 recently organized an editorial tour for leading international, Middle Eastern and African trade magazine editors to visit the factory of SDLG, a leading Chinese construction equipment manufacturer. The aim of the trip was to establish a firm understanding of the brand, its philosophy and culture, and to highlight the quality and professionalism of the company.

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SE10 helps boost SDLG's international profile at bauma China

SE10 helps boost SDLG's international profile at bauma China

SE10 has once again demonstrated its ability to help clients earn valuable media exposure.

SE10 recently earned over 60 pieces of press coverage for Chinese construction equipment manufacturer SDLG's new product launch at bauma China 2016.

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