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SE10 Partner Brian O'Sullivan featured on

SE10 Partner Brian O'Sullivan featured on

Guide to Chicago life Voyage Chicago recently interviewed SE10 Partner Brian O'Sullivan on how he got into PR and what makes SE10 unique.

Meet Brian O'Sullivan of SE10

Today we’d like to introduce you to Brian O’Sullivan.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.

I shouldn’t be here. I should be a farmer. Or have joined the Royal Navy. Or still be a magazine editor. How did this happen? Oh yes, I remember. Through no planning of my own, I seem to have landed in a career that suits my limited skills. I originally trained as a surveyor but was soon drawn into construction journalism. This led to becoming a trade magazine editor in the UK, and then the editor-in-chief of a group of international business magazines. Following an MBA I embarked on the long process of helping to develop SE10 into the international PR agency it is today. It’s been a challenging, fun, stressful and amazing journey and I’m very fortunate to have been given this opportunity to do interesting work with so many amazing people.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?

Our clients are mostly blue chip, billion-dollar companies, who demand the best results from their investment. This has taught us the importance of delivering consistently high-quality output. Most of the challenges clients have set us over the years have turned out to be opportunities for us to learn new skills rapidly and develop services that keep SE10 at the forefront of developments in the market.

Please tell us about SE10.

We try to use our ability to write beautiful English to help promote all the good things our clients are doing. Largely representing corporations in the B2B industrial field, we use our experience of working as members of the media to develop copy that journalists and editors need to publish. And when it comes to internal communications, we help clients get their key messages over to employees in a clear, informative and interesting manner. This has helped SE10 establish itself in Asia, Europe and the US, and see clients such as Rolls Royce, Volvo and Oracle look to SE10 for help with their corporate communications.

Do you look back particularly fondly on any memories from childhood?

In 1977, I live on a farm in England and the Queen (that’s HRH Queen Elizabeth II) is celebrating her Silver Jubilee. We’re having a garden party and its right in the middle of summer and super-hot. My mother has got this sailor suit for me to wear (I’m a bit chubby, slightly sunburned, gawky, seven-year-old) and I look ridiculous. I kick up a fuss until someone produces an ice cream (very rare in our house in the 70s) and all is well.

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