Storytelling

Multilingual content – we’re loving it!

Multilingual content – we’re loving it!

When fast-food giant McDonald’s launched its global i’m lovin’ it campaign in 2003 the company wanted to make sure customers received the same branding message and were impacted in the same way worldwide. To that end, the slogan was adapted for more than 20 different languages – becoming ‘me encanta’ in Spanish-speaking countries, ‘c’est tout ce que j’aime’ in French, ‘amo muito tudo isso’ in Portuguese, and so on.

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Death of the writer?

Death of the writer?

According to Forbes magazine, 87% of online marketers now use video content to aid their promotional campaigns. When you look at the figures, it’s hardly surprising. Over the past decade, there has been a significant shift in the way people absorb information. Social media, YouTube and mobile apps have made content shorter, snappier and, most importantly, more visual. It has been recorded that one-third of online activity is spent watching video and that 45 percent of people watch more than an hour of Facebook or YouTube videos a week.

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How SE10 pitches the national media

How SE10 pitches the national media

The bar for national coverage is much higher than trade news. Company news is not enough. In today’s dizzying media landscape, we must package the story to leap over the ‘news bar’.

With several years of national media experience as journalists, we apply the same scrutiny, standards and contextual thinking as when we wrote stories for outlets such as BusinessWeek, Fast Company, Time Magazine and more.

It’s all in the packaging and presentation. We giftwrap the story. Nothing happens in a vacuum. It’s important to present a company as part of an informational ecosystem.

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How to use PowerPoint well

How to use PowerPoint well

Microsoft PowerPoint has long been the butt of every joke in the software world – and yet it continues to be used by thousands of business professionals around the world every day. For sure, the templates and default charts are hardly cutting edge in their design, but the real problem is often not the programme itself, rather how it is used. Here are a few simple tips from the SE10 design team to avoid the dreaded ‘death by PowerPoint’.

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From sick kickers to big diggers

From sick kickers to big diggers

New Senior Account Executive Oliver Halls shares his thoughts on how writing for the world of extreme sports and for the realm of construction isn’t all that different.

Before starting at SE10, a fair amount of my career had been spent writing content for the world’s leading extreme sports/energy drink brand, Red Bull. Whether it’s been air racing, snowboarding, white water rafting or BASE jumping, I’ve written content for almost every extreme sport under the sun.

You’d be forgiven for asking: ‘How does this relate to working for an international B2B PR agency that specialises in the industrial sector?’ It’s a valid question. (Very good. Well done J). However, I’ll try and shed some light on why writing for different industries – although superficially dissimilar – can be addressed with a common approach.

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