Volvo Penta makes engines and products for three distinct sectors – industrial, marine leisure, and marine commercial – and is known for its innovative outlook in manufacturing. Working with original equipment manufacturers, naval architects, shipyards and boat builders, the company produces off-road engines for industrial equipment; engines and propulsion systems for super-yachts and small-to-medium private boats; engines and products for large and high-speed commercial vessels; and electrical power generation engines for both marine and industrial gensets. Based in Gothenburg, Sweden – and with production and assembly facilities in Sweden, China and the US – Volvo Penta has an international reach. Originally known for its yacht engines, Volvo Penta has made growth in the industrial segment a high priority in recent years. As it has done so, the company has realised that greater publicity in the trade press is a necessary step toward increasing recognition, reputation, revenue and market share.


BUILDING REPUTATIONS

SE10 began a campaign to regularly distribute press releases and feature stories about Volvo Penta’s products, projects and satisfied customers to a list of strategically targeted trade journalists – who subsequently published those stories in a variety of globally recognised construction, power generation, agriculture, mining and quarrying, and diesel engine magazines and websites. SE10 further raised the company’s profile in the trade press by providing comprehensive press kits for industrial trade shows, as well as press conference support.


INCREASED VISIBILITY

With an account manager embedded at Volvo Penta headquarters in Gothenburg for three months, SE10 gained an intimate understanding of the company’s culture, product lines and working environment – as well as its communications needs. SE10 continues to work closely with Gothenburg and the company’s regional offices worldwide. Volvo Penta’s industrial segment believes that better visibility in the trade press has led (along with other factors) to greater success in prospecting for new customers. And as the industrial segment began seeing results, SE10 expanded its business to include external communications for Volvo Penta’s marine leisure and marine commercial segments – as well as the entire company’s internal communications.