With a concentration of influential brands and individuals under one roof, exhibitions, conferences and other events offer rich pickings for journalists on the hunt for an interview. SE10 helps event organisers to take full advantage of this media interest in their participants to build their own brand, engage with exhibitors and visitors, and capture the public’s imagination.

We act as an extension of the event organisers’ brand and marketing teams to run a high-performing press office, determining key messages, generating newsworthy content, and liaising with journalists to ensure they feel welcome and have all the information they need – while also supporting participants’ own PR activities.

We call on our existing network of contacts at national print and broadcast media, and events industry news outlets, as well as building rapport with specialist titles within the event audience’s industry to achieve wide-scale coverage. This coverage increases awareness and shapes perceptions of the event, helping to drive attendance and increase participant engagement. The airtime given to exhibitors and speakers also helps them to gain even more value from their involvement, further strengthening participant relations.