High quality content is the linchpin of any communication strategy. Without it you’re unlikely to even catch your audiences’ attention let alone retain it long enough to convey your key messages. For this reason, producing content that excites and engages audiences is many companies’ greatest communication challenge.

With a busy schedule of planning meetings, events and reporting, many marketing and corporate communications departments simply do not have the time to dedicate to producing thoughtful, well-researched and dynamic content. Others may excel at strategy but lack the copywriting and graphic design capabilities in-house to bring their ideas to life.

At SE10 we live and breathe content and are dedicated to supporting clients whatever their content needs. Our skilled writers – many of them former journalists – work alongside talented graphic designers to tell clients’ stories in a way that is entertaining, easy-to-understand, and consistent with brand identity. We are especially strong in translating difficult technical information into appealing and digestible copy, as well as finding an intriguing angle in projects or processes that appear to be routine or ordinary.

Behind the scenes

Why SE10 hires so many former journalists

As traditional journalism is placed under increasing pressure from all directions, more and more journalists are moving into the world of corporate communications. In fact, the Wall Street Journal reported that communicators outnumber journalists now four to one. Indeed a large proportion of SE10’s staff comes from the journalism world.

What makes great technical writing?

Much of our time at SE10 is dedicated to technical and business writing – whether for a press release, editorial article, web text, product brochure or employee magazine. So for this week’s blog post, we decided to ask SE10 staff from across our three offices, what they consider the secret to excellent technical and business writing. You’ll notice a pattern starting to emerge!

The science of storytelling

Good news and public relations writing always tells a story. The goal is to teach the reader something they didn’t know before reading. Telling a story creates a lasting impact with the reader. It enables them to organically digest the information and understand why the information is needed. It brings them along through a thought process, enabling them to calculate information for themselves. This process always yields better education than cursory memorization exercises.