Ben Shaw, Partner
As one of the founding partners of SE10, Ben spends his time overseeing the firm's global accounts. He applies his industry expertise, gained in business to business publishing, to help our major clients expand their brands globally. Ben spearheaded the creation of a custom magazine for a major client, which SE10 writes and designs. Published in seven languages, the magazine is distributed to 20,000 readers around the world.
Ben has spent time living and working overseas. After graduating with a degree in civil engineering and architecture from Leeds University, he spent two years in Japan teaching English at a language school and then traveled to Australia where he began his writing and editing career for Sydney University.
Brian O'Sullivan, Partner
Originally training as a chartered surveyor, Brian soon transferred to begin his decade long career as a business journalist. Working initially on trade magazines, he progressed to editing leading UK business magazines and ultimately became Editor-in-Chief of the world's only global construction title, International Construction. Maintaining a significant writing workload, it is here that he developed his talent as a location reporter, often from some of the world's most remote locations. He continues to use those skills at SE10 by reporting from around the world to find interesting stories on client activities. (Brian left the country 24 times in 2006.) These stories are subsequently used in client periodicals and promoted to the international press. In the last three years he has covered stories from Angola, Lebanon, India, the US, Canada, Oman, UAE, Qatar, Sweden and Russia — to name a few.
In 2002, Brian left full time journalism to read for an Executive MBA at the prestigious Ashridge business school in Hertfordshire, UK. He joined SE10 in 2004 to help the company broaden its client services. With his business experience, Brian specializes in advising firms with international operations (or international aspirations) on their corporate communications programmes.
Leslie Shalabi, Vice President
Leslie Shalabi has over a decade of experience writing, editing and managing for technical and off-highway equipment publications. She spent six years as editor and then publisher of OEM Off-Highway, a US-based magazine that covers component technology for off-highway equipment.
Leslie specializes in developing publicity campaigns for small to mid-sized industrial clients for SE10's US operations while working closely with her colleagues in the UK. Dividing her time between the office and the field, Leslie capitalizes on her extensive travel experience and international knowledge, visiting factories and jobsites to find the story for her clients.
In her spare time, Leslie is an avid cyclist and enjoys hiking and the outdoors.
Caroline Hudson, Account Director
Caroline Hudson has over seven years of marketing/PR and account management experience in a variety of industries including Arts & Culture, FMCG, Wine and Publishing. Holding a first class degree from Leeds University in the UK, she spent four years in the Drinks sector, including two as a marketing manager for English Wines Group, the UK.
Clive Couldwell, Account Director
Clive is an award-winning business and technology journalist and works mainly with SE10's clients in the technology and manufacturing sectors. He is a former Editor/Producer with the Business Television Corporation and was also Editor and Anchorman of British Satellite Broadcasting's first business television service — The Computer Channel.
A former editor of Which Computer? and several other publications, he has written extensively for The Times, The Financial Times and The Daily Telegraph. He has won many editorial and design awards for his work, twice being nominated as ‘Journalist of the Year’. Clive has edited and written a number of books, his latest one being on Formula One motor racing. More recently, Clive's medical/health writing was commended by the Medical Journalists' Association (MJA), presenting him with an award 'for excellence in medical journalism'.
Clive read French at Poitiers University, France, and English & French Literature at Oxford Brookes University, UK. Clive has also enjoyed a successful 20-year sports career, spanning badminton, tennis and rowing. He is a founder member of Oxford Brookes University Boat Club, now one of the sport's 'centres of excellence', producing winners in women's and men's rowing, from novice level to World/Olympic class. As an ARA-qualified coach, Clive now devotes his spare time to putting junior and senior rowers through their paces at Bewl Bridge Rowing Club in Kent, UK
Fiona McLelland, Account Director
Fiona McLelland was a journalist for six years and was deputy news editor at The Grocer magazine, one of the UK’s leading trade magazines, before joining SE10.
She has also been deputy editor of The Grocer’s sister title at William Reed Business Media and spent her early years as a reporter on her local newspaper in Glasgow.
She has been nominated for several prestigious awards in food and drink business journalism, including News Writer of the Year and Feature Writer of the Year.
Fiona has a Postgraduate Diploma in Journalism Studies with commendation from The Scottish Centre for Journalism Studies and an honours degree in microbiology from The University of Edinburgh.
Prior to taking up her career in journalism, Fiona spent several years as a manager on Asda’s graduate programme.
Bruce G. Bradley, Account Executive
Bruce brings a broad range of literary expertise to the SE10 team. With over twenty years of professional freelance experience under his belt, Bruce has written everything from medical reports and legal briefs to technical manuals and film and theater reviews. He has also edited several best-selling non-fiction books.
Originally from Britain, Bruce has lived in France and Germany, as well as several states in the US, before settling in Wisconsin. With a multi-faceted background in all forms of print and electronic media, he offers extensive experience as an account executive.
Bruce is also a playwright, and he enjoys writing and recording his own music, and making forays into gourmet cooking.
Colleen McGroarty, Research Analyst
Minnesota native Colleen joined SE10 in September, 2007, after receiving her BA from Beloit College, WI, where she majored in Spanish and History. While at school, Colleen worked in the admissions office and attended regional conferences overseeing student intake.
Colleen spent eight months studying Spanish in Sevilla, Spain, adding that language to her French and German skills. On her return from Spain she interned with an immigration attorney and is currently pursuing a Masters in Latin American Studies at the University of Wisconsin, Madison.
When she is not working or studying Colleen loves running, listening to music, and is learning to cook. She enjoys travel and has visited her ancestral home in Ireland, as well as spending time in Honduras. Her long-term goal is a career in public relations and consultancy.
